Graphic Art With Writing and Drawing Skills

As an artist of almost 50 years’ experience drawing comes quite natural to me. This played out in the advertising jobs given me from several companies and then my own business. Newspapers and postal drops were my specialty and designing was especially important to getting as much information to the reader’s eye as possibly. This meant clever drawings had to take the place of words.

In more recent years as a writer this skill has paid off when choosing as few words as possible to describe something. Generally, authors waft on trying to paint a picture that their audience will pick up on. The same goes for the Internet.

Web pages and articles have about six seconds of viewing time to catch their audience before the page is clicked over. Unless there is a catchy title or a word that grabs their interest they are gone, and they rarely return.

While the viewing audience of this latest media format amounts to many millions or more there is no guarantee that a web page will be seen. Instead of word many will be drawn in by a great image. Over time a logo or comedy picture will instantly connect if they know that there is a benefit to be had by sticking around.

Logo’s are great draw cards and teaching people to respond to them is best done through the graphics rather than words. That is because many are not fast readers and some can barely read at all. But everyone responds to a picture.

If, on the other hand, one is appealing to a more intellectually aware audience it is the words rather than the image they respond to. It’s important to know, therefore, who your audience will be and how to best present your material so the balance is right. That is where graphic art, writing, and drawing skills all come into play.


The Importance of Graphic Design to Your Business

While a number of small business owners know why great design is so valuable, some do not realize this. Even if you are a newbie or veteran in business, this list can be beneficial.

Sadly, smaller businesses don’t give importance to professional design work. In fact, when they go through financial issues, they cut down on the creative budget, which is but natural. The resources of many small businesses are limited, and though they like a professional looking website and logo, as well as credible marketing collateral, they are not ready to pay the required professional fees.

They would rather hire poorly trained person like a marketing assistant to create a DIY design. Or else, they would search online for affordable options. Whoever they choose will most likely make them disappointed with the outcome.

Therefore, when the time comes that you feel skeptical about spending for great graphic design, keep these six things in mind:

First impressions last.

Remember that you could either make it or break it with a first impression. No matter if it is your site or logo, potential clients can immediately judge a business in a matter of seconds depending on visual appeal on its own. A graphic design with high quality makes your business more credible, making it priceless. Even if you have exceptional products/services, if your site is poorly designed, it is less likely for visitors to stay long on your site or engage any further.

Branding lets your company be easily remembered.

Solid graphic design lets your branding be consistent in all visual aspects of your business. When you hire a professional graphic design artist, he will make sure that all colors, fonts plus images are accurate. For this reason, when visitors land on your site, they will experience the same thing as reading your business brochure. In a way, it is sort of alliteration, wherein your business becomes easy to recognize and remember. In addition, consistency boosts professionalism.

Creativity can make a difference.

One of the things that all businesses have in common is competition. To give them an edge over their competitors, they have to be competitive when it comes to quality, price, customer service and even offer something different. Creativity has the ability to let a business stand above the rest of competition.

The visual communication plan of a company has many purposes, one of which is making your business unique.

A good design has the ability to convert.

It is nice to have a beautiful website. It is even better to have a visual appealing website that makes income. Design is not only about creating something beautiful. It should be effective in capturing and encouraging visitors. A properly designed website can persuade visitors to take action such as clicking “buy”. When a brochure is well-crafted, it persuades viewers to turn the pages. A professional graphic design is capable of delivering measurable outcome for small businesses.

Investing more can eventually save time and money.

Businesses that do not take graphic design seriously right from the start will most likely experience a design overhaul sooner or later. This can even happen once or more. Quality design lasts for a long time. Investing in professional graphic design is just like spending many times on inferior design. Furthermore, changing the image of your business wastes time and could hurt your brand.


Why Should You Invest in Logo Design?

It represents you.

Like mentioned earlier, you have to understand that you do not represent your business. Your logo does that, since you cannot be present in all marketing materials every time. Your logo sends out information about your company by means of fonts, lines, colors and image,s so all things should be designed to convey the right message.

It can be used for every market material.

It is fundamental for your logo to be used in all marketing items – like brochures, business cards, banners, commercial ads, websites plus mobile application. If your logo does not look interesting, your marketing materials will be undesirable as well. That is the disadvantage of first impression.

It shows commitment.

When your logo has a professional design, it show that you are committed to achieving the mission and vision of your company. When a person with a lousy outfit comes unprepared for a job interview, and says he will be productive and stay committed to the company, will you trust him? For this reason, your logo has to be designed to show your commitment to customers.

It is your brand’s foundation.

Your logo is among the most critical branding elements that enhance your brand, since a brand is all about customer experience. Your logo should be able to say the right message, at the right time, and in the right manner. It decides on the words you will say, and how it will be said.

Keep in mind that every time people see your ads, you don’t provide them with a persuading sales pitch. When you make an ad, viewers interpret it. Just make sure they get the message you want to convey.

It will be around for quite some time.

You do not just change a logo every time you want to, since it is just like changing your identity. When you change your identity, you have to exert a lot of effort to educate your target audience and clients again. You need to press the reset button for the company awareness. Therefore, it is best to invest in a logo that will stay long with you.

Your Business and Logo Grow Together

Your logo identifies you. It remains the same, but only becomes older and wiser. If you want to start with a beautiful face, use visual materials that could give a good first impression.

It builds loyalty.

All industries are a battlefield 24/7. The market size has been consistent for quite some time, so in order to grow, you should attract the customers of other companies. Likewise, other companies will try to capture your clients. Good customer service is effective in protecting your customers.

Caring for your customers only every now and then can be too costly. If they are convinced to stick around, you can consider them as loyal customers.

It is hard to keep your logo if competition is cooler than you. The time may come when you also want to be cool, but you are stuck with your cheap logo that was designed by some Indian dude, whom you paid a number of hundreds.

Your logo will appear on every marketing material. You will ruin a Ferrari when wrapping it with a number of cheap stickers – they don’t make it cooler.


Personalize and Get Inspired by Free Downloadable Wallpapers

Desktop and laptop computers are among the personal stuffs that are being customized these days. There are some users who simply want to make them look like they are extensions of themselves. While there are accessories and programs that became necessary for individualizing these devices, they do not actually need to be expensive. In fact, there are free stuffs out there in the internet that you can use to put a personal touch to your PC. One of the best suggestions is to change your current desktop background with hip and stylish wallpapers that best describe your mood and personality. They can be inspirational, abstract, or even awe-inspiring nature wallpapers.

More and more people are changing their desktop backgrounds as if they were clothes. The popularity of free desktop wallpapers has given them the liberty to update the look of their desktops whenever they like. Gone were the days when people have to stare blankly on their monotonous desktop backgrounds when they got nothing else to do with their computers. Today, desktop wallpapers can even inspire the users in some ways. Seeing the nature wallpapers or those that have inspirational themes can definitely give a lift to people while they are working on their computers. Depending on the subject of the wallpaper, the mood or personality of the user can be reflected through it.

There are just so many choices available for download. Perhaps the most popular wallpapers are those that fall under the categories of abstract, anime, animals, celebrities, automobiles and nature. They can be photographic or illustrated. 3D or the three-dimensional wallpapers are also trendy these days. This is because they make the desktop screens more alive and attractive. All of the wallpapers are offered in different screen resolutions so that they can suit perfectly to every individual system requirement. Aside from this, some of the wallpapers are also available in HD (High-Definition) for screen resolutions that are higher than the standard. The wallpapers are guaranteed to be of high quality, and it seems like the images are being brought to life into your screen.

Specific subjects for download are not difficult to find since the wallpapers have employed certain tags. These tags make searching for a particular wallpaper design a lot of easier. For example, if you are searching for wallpaper that has a cougar for its subject, you can simply type in the search box the word “cougar” and you will able to find several wallpapers that match the one that you are looking for. Everyday there are lots of wallpapers that are being uploaded so you can surely come up with the unique and cool backgrounds for your desktop. And since they are all offered for free, you can get as much wallpapers as you want. You can definitely update the look of your desktop screen every time you feel like doing so.