It represents you.
Like mentioned earlier, you have to understand that you do not represent your business. Your logo does that, since you cannot be present in all marketing materials every time. Your logo sends out information about your company by means of fonts, lines, colors and image,s so all things should be designed to convey the right message.
It can be used for every market material.
It is fundamental for your logo to be used in all marketing items – like brochures, business cards, banners, commercial ads, websites plus mobile application. If your logo does not look interesting, your marketing materials will be undesirable as well. That is the disadvantage of first impression.
It shows commitment.
When your logo has a professional design, it show that you are committed to achieving the mission and vision of your company. When a person with a lousy outfit comes unprepared for a job interview, and says he will be productive and stay committed to the company, will you trust him? For this reason, your logo has to be designed to show your commitment to customers.
It is your brand’s foundation.
Your logo is among the most critical branding elements that enhance your brand, since a brand is all about customer experience. Your logo should be able to say the right message, at the right time, and in the right manner. It decides on the words you will say, and how it will be said.
Keep in mind that every time people see your ads, you don’t provide them with a persuading sales pitch. When you make an ad, viewers interpret it. Just make sure they get the message you want to convey.
It will be around for quite some time.
You do not just change a logo every time you want to, since it is just like changing your identity. When you change your identity, you have to exert a lot of effort to educate your target audience and clients again. You need to press the reset button for the company awareness. Therefore, it is best to invest in a logo that will stay long with you.
Your Business and Logo Grow Together
Your logo identifies you. It remains the same, but only becomes older and wiser. If you want to start with a beautiful face, use visual materials that could give a good first impression.
It builds loyalty.
All industries are a battlefield 24/7. The market size has been consistent for quite some time, so in order to grow, you should attract the customers of other companies. Likewise, other companies will try to capture your clients. Good customer service is effective in protecting your customers.
Caring for your customers only every now and then can be too costly. If they are convinced to stick around, you can consider them as loyal customers.
It is hard to keep your logo if competition is cooler than you. The time may come when you also want to be cool, but you are stuck with your cheap logo that was designed by some Indian dude, whom you paid a number of hundreds.
Your logo will appear on every marketing material. You will ruin a Ferrari when wrapping it with a number of cheap stickers – they don’t make it cooler.