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Discover How Paul Marciano Transformed the Fashion Industry

Paul Marciano is a famous word in the industry of fashion, and you can never talk about successful people in fashion without mentioning him. Paul Marciano visited Los Angles for a vacation, and he realized that it was the best place to set up his business. Marciano believes that business opportunities are for the people who can see a need in the society and come up with ways of meeting this need. After realizing that they can make their dream come true in Los Angeles, Paul Marciano and his brothers relocated to LA. This is where they began their company that is operating even today known as GUESS. This page can give you more info. about GUESS.

GUESS recorded great success within the first year, and it managed to make a huge sale of six million dollars. The great success of GUESS was brought about by the advertising strategies that Paul Marciano put in place. As a result of better marketing and advertising strategies by Paul Marciano, GUESS has been in the top of the fashion industry in America for the last 37 years. GUESS is cited as one of the companies that have led to major changes in the fashion world. You can read more about the changes below.

One of the hugest brands by this company is the jeans. The company is known as the first one in the country to make designer jeans. Introduction of denim in the fashion industry in the early 80s was certainly a bold step for GUESS. However, Paul Marciano managed to make denim an attire everyone must have. The popularity of GUESS continued to grow, and nearly everyone has a jeanswear from the company. Many people loved products from GUESS since they were innovatively and professionally designed. GUESS is still number one jeans supplier to date.

GUESS choose models that were never known before to be in their ad campaigns. The selection of such models made GUESS popular and also helped the model to be known. GUESS prides in assisting some of the models to rise to become international celebrities. Paul Marciano is one of the entrepreneurs who believe in creating platforms for other people. Marciano had the talent to identifying young models with potential and bringing this potential out of them. Check here to learn more about Paul Marciano.

The loyal GUESS clients are people who value wearing beautiful and unique attire. As a result of the high level of competition, GUESS offers varying items, which include shoes and accessories, in addition to jeans. This makes sure that their clients can get all that they need in one stop shop.

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